Old-New?

Study: Women like tech toys more than shoes
By Edward C. Baig,
USA TODAY
Tue Aug 1, 11:04 AM ET

NEW YORK - Is a plasma TV a girl's new best friend?
An Oxygen Network survey released Tuesday found that more than three out of four women said they'd choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white iPod narrowly trumped a little black dress.

These are among the results of the Girls Gone Wired survey by market researcher TRU for Oxygen. TRU surveyed 1,400 women and 700 men 15 to 49 years old to compare tech attitudes among the sexes.

The findings suggest advertisers need to address a broad audience and not talk down to women. Advertisers are best served communicating lifestyle benefits of tech products by showing what's useful about them, rather than focusing on specifications, Oxygen says.

"There have been some missed opportunities to market consumer electronics to women," says Steve Koenig, senior manager of industry analysis for the Consumer Electronics Association, whose research reveals only subtle differences between the sexes in their attitudes toward technology.

Reading this article made me think about how we have tried to sell Jesus to the world. Are we using 1950 methods in a 2006 technological society? Are we using contemporary practices to meet the culture of today, or are we using programs and methods from 50-60 years a go?

To Be Continued…………………